Marketing Strategy TOTAL INTEGRATION Essay Example | Topics and Well Written Essays - 2500 words

Marketing Strategy TOTAL INTEGRATION - Essay ExamplePiercy places great emphasis on the brand identity of the company in integrating marketing and communication campaigns. Total integration involvesToday Primark has established itself as mavin of the competitive retail store chain in UK, Ireland and Spain with a total of 173 retail outlets at strategic locations. Employing to a greater extent than 25000 people the company has been in comfort clothing for well over 35 years and has also been voted as Best Value High Street Fashion by GMTV and ITV viewers1. This study is an effort to look into the practic competent implementation of the theoretical aspects relating to marketing strategies, HR support, marketing communication, brand equity proposition, strategic alliance etc. which have been instrumental in the success of Primark. To appreciate the strategies adopted by Primark, age using various tools like Porters five forces analysis, SWOT, PEST, Ansoff Matrix etc. an effort wou ld also be made to compare the process of Primark with some other retail companies like Topshop, Prada, Asda, Tesco etc. and how Primark has been able to beat the competition. angiotensin converting enzyme of the key weapons in the armoury of Primark has been its ability to come out with items at rates cheaper than the rivals. It will be quite interesting to learn how the company has been able to come out with such lower prices. ... and how Primark has been able to beat the competition. One of the key weapons in the armoury of Primark has been its ability to come out with items at rates cheaper than the rivals. It will be quite interesting to learn how the company has been able to come out with such lower prices. Retail business is at the base of running a retail store, trying to earn the loyalty of customers, while at the same time trying to grab attention of newer customers. Piercy (2001) has also pointed out the desires of many company executives some of the issues as prerequis ite towards being more customer friendly. The issues pointed out are likeValue of the product or service in achieving a successful strategy in taking on the competition. This is also concerned with customer relationship management. Mele and Colurci (2006) provide distinctive paradigms for value as such. It is stated that the term value can be defined in incompatible ways according to the adopted perspective of analysis it is possible to determine a customer value, a firm value and a stakeholder value.Online presence of the companies to cater to customers spread across a larger area and keeping in mind the convenience of the customerTotal integration of companys resources and capabilities to deliver a product which is able to fulfil the needs of customer.Consideration of effective planning, strategizing and creativity as the key to come out with effective performance.From the strategic planning point of view, competitor analysis is very all important(predicate) for any companys lo ng-term survival (Kotler, 1972). The first step towards such an analysis begins by identifying the strengths and